The Van Salesman is responsible for the direct sale and delivery of dairy, ice cream, and beverage products to retail, wholesale, and food-service outlets on an assigned route. The role combines selling, cash collection, and delivery, and is accountable for growing distribution, revenue, and customer coverage within the territory.

Key Responsibilities

• Sell and deliver products directly to customers on the assigned daily route, following the agreed journey plan and call frequency.
• Achieve monthly sales value and volume targets by SKU, category (dairy, ice cream, beverages), and customer.
• Grow numeric and SKU distribution — actively sell the full product range into every outlet rather than relying on repeat orders of the same few items.
• Onboard new outlets and re-activate lapsed customers to expand the active customer base on the route.
• Maintain accurate stock records in the van (loading, sales, returns, closing stock) and reconcile daily with the warehouse/supervisor.
• Collect payments (cash/cheque/credit as applicable), issue invoices, and ensure timely reconciliation and banking of collections.
• Monitor product freshness and expiry dates; manage stock rotation (FIFO) and process returns/damages per company policy, especially for chilled and frozen items.
• Ensure products are kept at the correct temperature throughout loading, transport, and delivery to protect quality.
• Support merchandising at point of sale — correct shelf/chiller placement, pricing, and stock rotation — in coordination with the Merchandiser where assigned.
• Report competitor activity, pricing, and market intelligence to the Sales Supervisor.
• Build and maintain strong relationships with outlet owners/staff to protect and grow shelf space and order volumes.
• Maintain the delivery vehicle in clean, roadworthy condition and comply with traffic and safety regulations.
• Complete daily/weekly sales and coverage reports (calls made, strike rate, distribution, collections) accurately and on time.

Key Skills & Attributes

• Target-driven with strong negotiation and persuasion skills.
• Reliable, punctual, and disciplined in following route plans and reporting.
• Customer-focused with the ability to build long-term trade relationships.
• Comfortable working independently with minimal supervision.
• Basic familiarity with handheld order-taking devices/apps is an advantage.

Key Performance Indicators (KPIs)

• Monthly sales value & volume vs. target, by category and SKU.
• SKU and customer distribution % (target: minimum 80% of assortment across active customers).
• Number of active/served customers vs. total assigned customer base (coverage %).
• New outlet acquisition and lapsed-account re-activation.
• Cash collection accuracy and timeliness; outstanding/overdue balances.
• Returns/expiry rate (kept within agreed limits).
• Journey plan adherence and call-strike rate.

Requirements & Qualifications

• High school diploma or equivalent; a diploma in sales/business is an advantage.
• 1–3 years of experience in van sales/route sales, preferably in FMCG, dairy, ice cream, or beverages.
• Valid UAE driving license (light vehicle/van) is mandatory.
• Basic numeracy for cash handling, stock reconciliation, and order-taking.
• Good communication skills in English; Arabic, Hindi, or Urdu is an advantage given the customer base.
• Physically able to lift and carry cartons and handle chilled/frozen product loading.