Key Duties and Responsibilities

• Manages the resort’s social media accounts (dining & Wellness).
• Capture or coordinate on-site photo/video content to showcase real-time guest experience.
• Manage influencer request and content
• Brainstorms campaign ideas to promote and drive unique offerings
• Monitor various social media platforms such as Facebook and Instagram
• Analyzes analytics to gauge the success of campaigns and influencer collaborations
• Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service
• Engage with customers or clients and provides service and/or sales
• Provide suggestions to management for improving guest experience across social platforms and internal processes
• Learn and become proficient in internal software systems
• Assist in creating performance reports and monthly content strategies
• Assist in collaborating with influencers and journalists to create exposure to the company’s offerings
• Support resort team on regular collateral updates, such as menus, promotional flyers etc.
• Develop and schedule engaging daily content across all social media platforms in line with brand guidelines
• Maintain a consistent brand voice across all digital channels
• Monitor social media trends, competitors, and industry developments to keep content relevant and innovative
• Respond promptly to comments, messages, and reviews to enhance guest engagement and satisfaction
• Coordinate social media calendars to align with key campaigns, events, and promotions
• Support paid social media campaigns, including boosting posts and tracking performance
• Collaborate with internal departments (F&B, Rooms, Events) to highlight key offerings and updates
• Ensure all content meets quality standards, including visuals, captions, and brand compliance
• Assist with crisis communication and reputation management on social platforms
• Track and report on competitor activity and benchmark performance
• Manage influencer content delivery timelines and ensure brand alignment
• Support the launch of new initiatives, promotions, and seasonal campaigns
• Assist in organizing social media-driven contests, giveaways, and engagement initiatives
• Maintain an organized archive of digital assets (photos, videos, creatives) for easy access

Suitable candidates must be highly qualified and must have at least 2-3 years’ Social Media Coordinator experience in an upscale luxury hospitality industry or five-star hotels. Strong social/interpersonal skills are mandatory. He/She must have a Marketing Degree, with excellent spoken and written communication skills in English and/or another language. Middle East/GCC experience is an advantage.

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