Job Description

Roles & Responsibilities

Plan, launch and optimize Google Ads, Meta Ads, Instagram and other paid campaigns

• Generate high-quality property investor and buyer leads
• Manage advertising budgets and optimize CPL, CPA, CAC, ROAS and ROI
• Build retargeting and conversion-focused campaigns
• Track and optimize the complete marketing-to-sales funnel
• Analyze campaign, audience and creative performance
• Conduct A/B testing across audiences, creatives, messaging and landing pages
• Work closely with Sales and Creative teams to improve lead quality and conversions
• Manage GA4, GTM, Meta Pixel, CRM and conversion tracking
• Leverage AI and automation tools to improve campaign efficiency and reporting

Desired Candidate Profile

• 5+ years of hands-on Performance Marketing experience
• Proven experience in Dubai/UAE real estate marketing
• Strong experience generating property investor and buyer leads
• Advanced hands-on knowledge of Google Ads and Meta Ads
• Experience managing paid advertising budgets
• Strong understanding of CPL, CPA, CAC, ROAS and conversion metrics
• Experience with GA4, GTM, Meta Pixel and CRM
• Strong analytical and data-driven mindset
• Experience targeting international audiences and HNWIs is an advantage
• Strong communication, problem-solving and ownership skills
• Real estate + Performance Marketing experience is essential