Full job description

Description:

Essential Purpose: The Marketing Specialist supports the execution of marketing initiatives across Temecula Creek Inn and its outlets, including Corkfire Kitchen, Temecula Creek Golf Club, Temecula Creek Weddings, and Meetings at Temecula Creek Inn. The role focuses on campaign execution, content development, digital marketing support, internal communications, and brand management.

This position works closely with internal teams and external partners to deliver marketing campaigns that drive resort awareness, guest engagement, and revenue across rooms, dining, golf, weddings, and group business. The role also supports on-property activations and events, representing the marketing department during key experiences and initiatives.

Essential Duties:

• Campaign Execution and Marketing Support
• Execute marketing campaigns across email, website, social media, and digital channels.
• Coordinate promotions, seasonal offers, and events across all outlets.
• Support campaign development with creative assets and cross team coordination.
• Content Creation and Creative Production
• Develop social media content including photography, video, reels, and short form content for Instagram, Facebook, and other platforms.
• Produce and edit video content for social media, website pages, and promotional campaigns.
• Create marketing assets including presentations, flyers, social graphics, email graphics, and promotional materials.
• Assist in planning and executing property photo and video shoots, including coordinating schedules and supporting production on site.
• Maintain consistent brand voice and visual identity across all marketing channels.
• Social Media Management
• Manage day to day social media activity across all property channels.
• Plan and publish content, including reels and short form video.
• Monitor engagement and identify content opportunities tied to events and property experiences.
• Track performance and support content optimization.
• Design and Creative Tools
• Create visual assets using Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
• Develop design assets using Canva for digital and social media campaigns.
• Prepare graphics and creative assets for website updates, email marketing, and promotional campaigns.
• Digital and Website Support
• Assist with website updates, landing pages, and campaign messaging.
• Support email marketing campaigns and digital promotions.
• Coordinate updates to third party websites including Google Business, TripAdvisor, and booking platforms when required.
• Reputation Management and Guest Engagement
• Monitor online reviews and guest feedback across platforms including TripAdvisor, Google, and OTAs.
• Assist with review responses and reputation management efforts supporting the resort’s online presence.
• Identify opportunities to highlight guest experiences through social media and marketing channels.
• Public Relations Support
• Support public relations initiatives in partnership with the resort’s PR agency and media partners.
• Assist with preparing press materials, media alerts, and property updates for distribution to media outlets.
• Coordinate media visits, influencer stays, and hosted experiences including itineraries, amenities, and on property support.
• Internal Communications
• Manage internal marketing updates to keep teams informed on campaigns, assets, and initiatives.
• Own LinkedIn and internal communication posts highlighting property updates, events, and promotions.