About the Role

As our Marketing Executive, you’ll play a key role in shaping how Smacks connects with customers across multiple markets. You’ll be responsible for creating engaging content, managing social media, supporting marketing campaigns, and helping build a consistent and recognisable brand.

You’ll work closely with our Operations and Management teams in both the UK and Dubai to bring exciting campaigns and promotions to life.

Key Responsibilities

• Manage and grow Smacks’ social media platforms (Instagram, TikTok, Facebook, and others).
• Create engaging content, including posts, reels, stories, photography, and short-form videos.
• Plan and support marketing campaigns, promotions, and product launches across all restaurants.
• Work with restaurant teams to capture authentic daily content and showcase the customer experience.
• Monitor engagement and recommend creative ways to improve reach and customer interaction.
• Ensure consistent branding across all marketing channels and restaurant locations.
• Stay up to date with social media trends and implement fresh ideas.
• Assist with local marketing initiatives, partnerships, and community engagement.
• Coordinate with external designers, photographers, influencers, and agencies when required.
• Support the marketing needs of new restaurant openings and future brand expansion.

What We’re Looking For

• A genuine passion for marketing, branding, social media, and content creation.
• Creative mindset with the confidence to bring new ideas.
• Excellent communication and organisational skills.
• Self-motivated, proactive, and eager to learn.
• Basic understanding of social media platforms (training can be provided).
• Ability to work independently while collaborating with teams across different locations.

Desirable (Not Essential)

• Experience creating content for TikTok, Instagram, or Facebook.
• Basic photography, videography, or editing skills using CapCut, Canva, Adobe Creative Suite, or similar software.
• Experience within hospitality, restaurants, food, or lifestyle brands.
• Experience managing social media accounts or assisting with marketing campaigns.

What We Offer

• Competitive salary.
• Opportunity to grow with a rapidly expanding international restaurant brand.
• Creative freedom to develop and implement your own ideas.
• Supportive and collaborative working environment.
• Ongoing learning and professional development.
• The opportunity to make a real impact on the growth of the Smacks brand across the UK and Dubai.

Benefits

• Employee discount.
• Career development opportunities.
• Be part of an ambitious international restaurant brand with exciting expansion plans.

If you’re passionate about marketing, social media, and building brands, and you’re looking for an opportunity to make a real impact from our Dubai office, we’d love to hear from you.