Full job description
Director of Sales & Marketing
The Portland Regency Hotel & Spa – Portland, Maine

The Portland Regency Hotel & Spa is seeking an experienced, strategic, and relationship-driven Director of Sales & Marketing to lead our Sales & Marketing team. This senior leadership role is responsible for driving revenue growth across all departments including Group & Transient Rooms, Catering, Food & Beverage Outlets, and our Day Spa, while strengthening the hotel’s brand presence within the community and hospitality market.

This position plays a key role in shaping the hotel’s overall business strategy through proactive sales leadership, marketing initiatives, revenue analysis, and team development.

Compensation & Benefits
Competitive base salary
Commission, incentive, and bonus opportunities in addition to base compensation
Medical, Dental & Vision Insurance
Paid Time Off (PTO)
401(k) with company match
Employee discounts
Complimentary parking
Key Responsibilities
Lead and drive top-line revenue across group, transient, catering, food & beverage, and spa segments
Develop and execute strategic sales and marketing plans to achieve budget and market share goals
Monitor market trends, competitor activity, occupancy, and pricing strategies to maximize revenue opportunities
Analyze STR reports, P&L statements, forecasting, group pace, and market segmentation data
Oversee digital marketing initiatives, website support, social media engagement, and community partnerships
Build and maintain strong relationships with corporate clients, meeting planners, tourism organizations, and local businesses
Conduct outside sales calls, site tours, networking events, and trade shows as needed
Manage and mentor the Sales & Marketing team through coaching, accountability, and professional development
Collaborate closely with Revenue Management, Front Office, Food & Beverage, and Operations teams to ensure guest satisfaction and operational alignment
Review sales contracts, monitor group room blocks, and oversee production goals and sales activity reporting
Participate in budgeting, forecasting, and strategic planning initiatives with hotel leadership
What We’re Looking For
4+ years of progressive hotel sales & marketing leadership experience
Bachelor’s degree in Hospitality, Marketing, Business, or related field preferred (or equivalent experience)
Strong understanding of hotel sales strategies, revenue management, market segmentation, and digital marketing
Proven leadership experience managing and developing teams
Exceptional communication, organizational, negotiation, and analytical skills
Experience with hotel systems such as Opera Cloud, SynXis, TravelClick, CoStar, or related platforms preferred
Ability to build relationships, drive results, and collaborate effectively across departments