Director of Sales

Full job description

Sugar House Hotel is seeking a Director of Sales to join our opening team in Winooski, Vermont. This is a strategic leadership opportunity for a sales professional who knows how to launch a hotel into the market, build account relationships, and generate group, event, and transient demand. The Director of Sales will play a critical role in positioning the hotel, building local and regional partnerships, and helping establish long-term commercial success.

What you’ll do

  • Build and execute the hotel’s pre-opening and opening sales plan
  • Prospect, solicit, negotiate, and close corporate, group, leisure, wedding, and event business
  • Conduct sales calls, site tours, networking, and community outreach
  • Respond to RFPs and manage pace, production, and forecasting
  • Partner closely with revenue management, operations, and leadership on strategy and positioning
  • Help maximize rooms, meeting, event, and food and beverage revenue opportunities

What we’re looking for

Required

  • 5+ years of hotel sales leadership experience
  • Proven success with both group and transient business generation
  • Strong negotiation, forecasting, relationship-building, and account management skills
  • Ability to be market-facing and highly active in the local and regional sales effort

Preferred

  • Pre-opening hotel experience
  • Experience in boutique, lifestyle, Marriott, or upscale full-service environments
  • Existing Vermont or New England market relationships
  • Experience selling wedding, social, or event-driven business

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