Full job description
Something Beautiful Is Growing in Atlanta. The Inn at the Peachtrees is being reimagined from the ground up — and we need a visionary Director of Sales to help launch it. Are you ready to sell a story worth telling?
Director of Sales
Inn At The Peachtrees – Ascend Hotel Collection
Location: Atlanta, GA
Compensation: $72,000–$75,000 annually + bonus opportunity

About Us
Inn At The Peachtrees, part of the Ascend Hotel Collection by Choice Hotels, is undergoing an exciting transformation in the heart of downtown Atlanta. The property is currently being reimagined through a comprehensive renovation inspired by a boutique “Secret Garden” concept designed to create a whimsical, elegant, and immersive guest experience. The redesigned hotel will feature sophisticated guestrooms, curated design elements, and an inviting courtyard atmosphere that blends luxury, comfort, and creativity.

We are seeking a dynamic and results-driven Director of Sales to lead all revenue-generating efforts and position the hotel as one of Atlanta’s premier boutique hospitality destinations during this exciting growth phase.

Property Transformation & Guest Experience
As part of the hotel’s ongoing renovation, Inn At The Peachtrees is introducing a fresh boutique design aesthetic centered around “The Secret Garden” concept. The vision combines playful sophistication with tranquil luxury, creating an atmosphere that feels both immersive and relaxing.

The redesigned guestrooms will feature:
Elegant custom headboard wall designs with botanical-inspired detailing
Warm natural tones complemented by rich textures and upscale finishes
Enhanced working wall layouts with integrated technology and functional workspace design
Boutique-style vanities, upgraded lighting, and modern wall sconces
Stylish lounge seating, premium materials, and thoughtfully curated décor
Flexible closet configurations designed for both comfort and functionality
The renovation is designed to elevate the guest experience and position the hotel competitively within Atlanta’s growing boutique hotel market.

Position Summary
The Director of Sales is responsible for developing and executing the hotel’s overall sales strategy to maximize occupancy, ADR, revenue growth, and market share. This leadership role oversees all sales initiatives for corporate, group, government, and leisure business while building strategic partnerships throughout the Atlanta market.

The ideal candidate is an experienced hospitality sales leader who thrives in a fast-paced environment and is excited by the opportunity to lead sales efforts for a newly repositioned boutique hotel.

Key Responsibilities
Develop and implement comprehensive sales and revenue strategies to achieve hotel performance goals
Lead all proactive sales efforts for corporate, group, government, and leisure market segments
Build and maintain strong relationships with key accounts, travel partners, and local organizations
Identify new business opportunities and drive market penetration within the Atlanta area
Conduct property tours, presentations, and client meetings to showcase the hotel’s renovated boutique experience
Oversee account management, contract negotiations, and rate strategies
Collaborate closely with hotel operations and revenue management teams to maximize profitability and guest satisfaction
Analyze market trends, competitor activity, and business performance metrics
Prepare forecasts, budgets, sales reports, and action plans for ownership and leadership
Represent the hotel at industry events, networking functions, and community engagements
Lead, motivate, and mentor the sales team while fostering a high-performance culture