Full job description

Key Responsibilities

• Collect, clean, and analyze large datasets from multiple sources.
• Prepare and optimize media plans based on data insights.
• Develop dashboards, reports, and data visualizations to support business decisions.
• Identify trends, patterns, and opportunities to improve campaign performance.
• Perform data validation, merge & purge, and maintain data accuracy.
• Make list selection and audience targeting recommendations.
• Document decisions, processes, and recommendations clearly.
• Collaborate with internal teams and external partners when required.
• Ensure media plans are accurate, up to date, and meet project deadlines.
• Present findings and recommendations with clear, data-driven reasoning.

Qualifications

• Bachelor’s degree in Statistics, Mathematics, Data Science, Computer Science, or related field.
• Minimum 4 years of proven experience as a Data Analyst or in a similar analytical role.
• Strong proficiency in SQL, Excel, and data visualization tools (e.g., Power BI, Tableau).
• Solid understanding of statistical methods and data modeling techniques.
• Experience working with large datasets and data cleaning.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills for presenting complex data in simple terms.

Preferred Skills

• Experience with Python, R, or other statistical programming languages.
• Knowledge of ETL processes and data warehousing.
• Experience in media planning, marketing analytics, advertising, or a related industry is an advantage.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and skill development.
• Supportive, collaborative, and innovative work environment.
• Flexible work arrangements (if applicable).

Job Type: Full-time