Key Responsibilities

• Develop and execute brand strategies to strengthen market presence and brand equity.
• Manage brand marketing campaigns across retail, e-commerce, and social media.
• Work closely with sales teams to ensure brand visibility across key retail partners.
• Plan and execute seasonal product launches, promotions, and marketing activations.
• Oversee product positioning, pricing, and assortment strategy for each brand.
• Monitor competitor activity and identify growth opportunities.
• Collaborate with internal and external creative teams for marketing assets and campaigns.
• Track and report on brand performance, ROI, and profitability.

Requirements

• Proven 3 years of UAE experience as a Brand Manager or in a similar marketing role.
• Background in fashion, lifestyle, or consumer goods (luggage/travel products a plus).
• Strong understanding of retail and e-commerce marketing.
• Strong understanding of e-commerce and ad platforms
• Excellent project management and communication skills.
• Ability to analyze data and translate it into actionable strategies.
• Creative thinker with a commercial mindset.