What you’ll be doing

We are looking for a Commercial Brand Manager to lead the growth and development of an exciting portfolio of Asian Beauty brands across the GCC.

Managing a regional portfolio spanning skincare and haircare, you will take ownership of commercial performance and brand execution across multiple markets and channels. This is a highly commercial, hands-on role for someone who can combine strong analytical thinking with creativity, agility and a real passion for the beauty industry.

You will work closely with global brand partners, Key Account Managers, local market teams, Supply Chain and external retail partners to translate global brand strategies into locally relevant plans that drive growth. Your responsibilities will include:

• Own the commercial planning and performance of the portfolio, driving both sell-in and sell-out across the region.
• Develop localized go-to-market strategies aligned with global brand direction and individual market dynamics.
• Build annual business plans, sales targets and budgets in partnership with local teams, retailers and brand principals.
• Monitor commercial KPIs and market performance, identifying gaps and implementing corrective action plans.
• Lead the regional execution of new launches, novelties, activations and BTL campaigns.
• Manage A&P and marketing budgets, ensuring investment is focused on activities that deliver commercial impact.
• Analyse sales trends, consumer behaviour, shopper insights and retail performance to identify opportunities for growth.
• Partner closely with Key Account Managers and retail partners to drive strong execution across stores, e-commerce and marketplaces.
• Ensure operational excellence across the portfolio, including in-store execution, VM initiatives and GWP activities.
• Build strong relationships with global and local stakeholders, influencing teams across multiple markets to deliver against the brand strategy.
• Bring new ideas and identify opportunities to scale both established and high-potential brands within the portfolio.

What you’ll need to succeed

• 6–8 years of relevant experience within Beauty, FMCG or a similarly fast-paced consumer environment.
• Strong Beauty category knowledge; experience within skincare and/or haircare would be highly advantageous.
• Asian Beauty, K-Beauty, J-Beauty or C-Beauty exposure would be a strong advantage, but is not essential.
• Strong commercial acumen with hands-on experience across sales planning, forecasting, budgeting and performance management.
• Experience managing brands across multiple channels, ideally including retail, e-commerce and marketplaces.
• GCC or regional market exposure would be highly advantageous.
• Strong analytical capabilities and confidence using data to identify performance gaps and growth opportunities.
• Excellent stakeholder management, influencing and relationship-building skills.
• A proactive, entrepreneurial and resourceful mindset – someone who is comfortable rolling up their sleeves and making things happen.
• A combination of commercial discipline and creative flair, with the confidence to bring new ideas and challenge existing ways of working.

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