Full job description

Title: Marketing Executive – Food & Beverages

Overview: Dynamic Marketing Executive with hands-on experience in the food and beverages sector, skilled in social media strategy, design, and photography. Able to craft compelling brand stories and drive measurable results across digital channels.

Key Responsibilities

• Marketing & Branding
• Develop and implement marketing plans and promotional campaigns to achieve company goals.
• Coordinate design, content, and production of marketing materials (brochures, flyers, menus, digital assets, etc.).
• Maintain brand guidelines and ensure consistent brand messaging across all platforms.
• Manage social media accounts (Instagram, Facebook, LinkedIn, TikTok, etc.), ensuring consistent posting and engagement.
• Plan and execute paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Analyze performance metrics and prepare monthly marketing reports.
• Manage the company website updates and SEO performance.
• Develop and execute integrated social media campaigns to grow brand awareness, engagement, and sales.
• Create visually compelling content (graphics, short videos, photography) aligned with brand guidelines.
• Collaborate with product, culinary, and sales teams to support launches and promotions.
• Manage content calendars, asset production, and posting schedules.
• Monitor performance metrics (reach, engagement, conversions), analyze insights, and optimize campaigns.
• Support brand storytelling across digital touchpoints, including website, email, and packaging.
• Stay current with market trends, competition, and platform best practices.
• Events & Promotions
• Assist in planning and executing events, collaborations, and sponsorships.
• Liaise with event organizers, media partners, and influencers for brand exposure.
• Support the operations team in launching seasonal promotions, new product introductions, or special offers.
• Public Relations & Communication
• Draft press releases, newsletters, and communication materials.
• Build relationships with media, influencers, and key partners.
• Coordinate photography, videography, and creative content production.
• Market Research & Analysis
• Conduct competitor analysis and market research to identify trends and opportunities.
• Provide insights and recommendations for marketing strategy improvements.
• General/Cross-Functional Responsibilities
• Collaborate with cross-functional teams to ensure alignment on launches and promotions.
• Maintain a proactive approach to testing new channels, formats, and messaging to optimize return on investment.

Requirements:

• 3+ years in marketing within food & beverages or a closely related field
• Strong proficiency in social media management and analytics (e.g., Meta, Instagram, TikTok, LinkedIn)
• Solid design skills (Adobe Creative Suite or equivalent) and basic, high-quality photography
• Excellent copywriting and storytelling abilities
• Familiarity with digital advertising, content planning, and project management
• Creative, collaborative, and able to work across cross-functional teams
• Fluency in English (additional languages a plus)

Preferred:

• Experience with brand identity, packaging, or restaurant/hospitality brands
• Knowledge of photography basics, lighting, and post-production workflows

Job Type: Full-time