Key Responsibilities:

Strategy and Leadership

• Develop and implement the global and regional social media strategy including channels, messaging, workflows and ownership.
• Create a structured framework for content production, localization, approvals and performance tracking.
• Monitor market trends, competitor activity and industry developments to ensure timely and relevant content.

Content and Campaign Ownership

• Oversee content creation and distribution across LinkedIn, X, Instagram, YouTube, TikTok and other relevant platforms.
• Maintain strategic and tactical social media calendars with consistent brand tone and localized messaging.
• Review and approve content at planning, development and in-campaign stages to ensure quality and compliance.

Community, Influencer and Reputation Management

• Build and manage teams focused on community and influencer marketing.
• Oversee active engagement with audiences including responses to public and private messages.
• Monitor brand mentions, sentiment and community trends to support reputation management.

Data and Performance

• Set, track and optimize KPIs for organic posts, paid social and influencer activity.
• Prepare monthly performance reports with analysis and actionable recommendations.
• Evaluate new platforms, tools and formats through structured testing and data insights.

Cross-Functional Collaboration

• Partner with Marketing, Operations, Product, Compliance and regional teams to deliver aligned and timely messaging.
• Coordinate with external agencies, creators and vendors when required.

Requirements:

• Strong command of English. Additional languages are an advantage.
• Proven experience managing social media for international markets.
• Strong understanding of social media analytics, platform behaviours and audience growth.
• Experience in community management and influencer programs.
• Knowledge of digital and mobile marketing techniques.
• Proficiency with social media management and analytics tools.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail and ability to enforce brand consistency.
• Highly collaborative and able to build strong internal and external relationships.

Preferred:

• Agency experience.
• Experience in financial services, fintech or regulated industries.
• Experience working with multicultural and international teams.

Please submit a portfolio with your resume and cover letter. If the portfolio requires a password, include it in your application.

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