What You’ll Do

• Develop and execute effective retail marketing and communications strategies that support target sales volumes and market share objectives for Chevrolet and GMC in Saudi Arabia.

• Collaborate with Dealers and internal Sales and Marketing teams on tactical initiatives, go-to-market plans, and Retail Launch Planner (RLP) activities.

• Manage, track, and report on the performance of all sales and marketing campaigns, including post-campaign analysis (PCA) and regular reporting on leads, conversion, sales, and stock.

• Oversee the retail marketing budget, ensuring strong return on investment and accurate forecasting, and support finance-related processing.

• Ensure adherence to Retail Marketing and Brand guidelines, reviewing Dealer marketing materials for compliance and effectiveness in consumer targeting and engagement.

• Act as the primary liaison between Sales, Dealers, Product Marketing, and Marketing sub-functions (Brand, Digital, CRM), ensuring consistent information flow and alignment on offers, pricing, and product priorities.

• Lead key retail tactical campaigns (e.g., Ramadan and Year-End), support in-market product activations and launches, and actively participate in workshops and agency sessions.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 3 years’ experience in Marketing, preferably with a focus on retail marketing.

• Proven track record of executing successful retail marketing campaigns across multiple channels.

• Knowledge of Dealer business management and a strong understanding of regional consumer behavior, trends, and market dynamics in Saudi Arabia.

• Proficient in English and Arabic.

• Strong multi-tasking and negotiating skills, with polished presentation and interpersonal abilities.

• Proficiency with Microsoft Office applications.

• Demonstrated creative problem-solving skills and the ability to work effectively within a team culture.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience in the automotive industry and/or working directly with dealer networks.

• Proven strategic agility, with the ability to anticipate market trends and translate them into effective retail campaigns and communication strategies.

• Strong collaboration skills, with a history of working cross-functionally to manage and promote consumer brands and retail initiatives.

• Demonstrated relationship-building skills, particularly in managing relationships with dealerships and multiple stakeholder groups.

• Prior experience with performance marketing, media planning, and integrating on-ground sales insights into always-on and tactical campaigns.

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