Full job description
Job Summary
Management of sales activities within UAE for Modern Trade. This includes direct supervision of Area Development Managers & Area Development Supervisors, achievement of sales targets, management of customers within the area assigned, development of business, management of territory and category profitability.
Roles & Responsibilities
- Achieve Monthly sales & yearly targets as per AOP
- Quarterly business reviews with key assigned customers
- Track and manage spending per customer
- Complete ownership of the Business Development Agreements (BDA’s); negotiation to implementation.
- Strategic inputs for Brand wise / Category wise / Outlet wise target plan.
- Responsible for team performance and developing own team.
- Present periodic business reviews by analyzing sales data, and performance against annual plans.
- Responsible for updating TMI contract module & TDA process on time for all contractual customers.
- Timely EPOS analysis and action plan
- Direct and daily supervision of the team activities
- Align with various category stakeholder on initiatives and achievements
- Maintain and improve share of shelf by improving distribution coverage as stipulated in the annual objectives
- Relationship Management – Internal and External
- Conduct regular market visits and route rides with the team
- Develop strategies and objectives for the assigned territory for the Annual Operating Plan.
- Conduct weekly review meetings with the team to work over agendas and actionable plans
- Report and monitor competition activities
- Proactively Planning all the Promotions for better execution
- Planning and Forecast for IFFCO brand by SKU wise
- Product Execution, Product Listing & Availability
- Tracking GRV’s within stipulated budget spend & Using trade budget effectively.
- Ensure all rental displays are followed and adhered by the customers and merchandisers.
- Ensure store level merchandising as per the planogram defined by category.
- Ensuring replenishment of products and FIFO management in a timely manner.
- Responsible for the collection of receivables from the market and ensure smooth sales transactions
- To ensure reduction in damages / expiries and sales returns from the market within the set targets.

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