Key Responsibilities:

Content Strategy & Planning

• Develop and execute a content strategy aligned with marketing goals and brand guidelines.
• Plan monthly content calendars for social media, website, and digital campaigns.
• Identify trends, opportunities, and creative ideas to enhance online presence.

Content Creation

• Produce high-quality photo, video, and written content showcasing hotel rooms, F&B outlets, events, staff stories, and guest experiences.
• Coordinate and lead in-house and external photoshoots or video shoots.
• Write engaging captions, blogs, newsletters, and promotional content.

Social Media Management

• Manage and grow the hotel’s social media accounts (Instagram, TikTok, Facebook, LinkedIn, etc.).
• Monitor engagement and respond to comments/messages in line with brand standards.
• Optimize content for reach, visibility, and conversion.

Brand & Reputation Management

• Ensure all content follows brand identity and tone of voice.
• Monitor online reviews and support the marketing team in responding professionally.
• Collaborate with PR, Sales, F&B, and Operations for content needs and campaigns.

Analytics & Reporting

• Track performance metrics and create monthly content performance reports.
• Recommend improvements based on data insights.

Coordination & Leadership

• Support the Marketing Manager in campaign execution and partnerships.
• Train team members on content standards when needed.
• Coordinate with external agencies, influencers, and photographers.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• 2–4 years of experience in content creation, preferably in hospitality.
• Strong skills in videography, photography, editing, and storytelling.
• Proficiency in Canva, Adobe Creative Suite, or similar tools.
• Strong understanding of social media trends and digital analytics.
• Creative mindset with excellent communication skills.