What you’ll be doing
- Defining and executing full-funnel local growth plans aligned with regional objectives
- Building and scaling mid-funnel demand engines beyond paid media, including partnerships/affiliates, events, creators, testimonials, community, and ecosystem plays
- Leading local field marketing initiatives, such as trade shows, partner events, customer roundtables, and community activations
- Developing local proof points (case studies, testimonials, customer advocacy) and activating them across channels
- Partnering with Product, Sales, and Global Marketing teams to refine local positioning, targeting, and messaging
- Running structured growth experiments, testing hypotheses, and translating learnings into repeatable playbooks
- Tracking and reporting on local performance metrics, and sharing insights with senior stakeholders
- Acting as the voice of the Dutch market, feeding customer insights back into product teams to improve customer experience
What you’ll need
- 3+ years of experience in B2B growth or local marketing, ideally in fintech, SaaS, or tech-enabled platforms
- A solid understanding of the local B2B ecosystem, including partnerships, platforms, creators, and events
- An entrepreneurial mindset, and to be comfortable testing, iterating, and scaling what works
- Experience across mid-funnel channels, such as partnerships, affiliates, events, influencer/creator collaborations, and owned content
- Impressive analytical skills, with the ability to connect campaigns to commercial outcomes
- The ability to manage multiple initiatives in parallel while balancing speed, quality, and ROI
- Excellent communication skills and confidence working with cross-functional, international teams
- Fluency in Dutch and English
Nice to have
- Experience in payments, financial services, or fintech
- Exposure to sales-aligned field marketing or ABM
- Experience working in fast-scaling, international organizations
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