Key Responsibilities:

• Develop and schedule daily content (posts, reels, stories) for Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Support the global marketing team with localized content for each venue and business niche
• Prepare social media content calendar for the year ahead, highlighting the adult academy, junior academty, social events and tournaments, sponsored players, collaborations, and partnerships
• Work closely with photographers, videographers, and graphic designers to generate high-impact visuals
• Respond to messages, comments, and DMs in a timely, brand-appropriate tone
• Monitor analytics and prepare monthly reports on engagement, reach, and growth
• Assist in running social media campaigns for events, product launches, partnerships, and promotions
• Stay updated with trends in sports, fitness, and social media to bring fresh ideas
• Collaborate with influencers and brand ambassadors to maximize reach
• Ensure consistency in voice, branding, and visuals across all content

Requirements:

• Experience in social media coordination or content creation
• Strong knowledge of social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube)
• Excellent writing and communication skills in English (Arabic or other languages is a plus)
• Ability to multitask and work under tight deadlines
• Passion for sports, fitness, or padel is a strong advantage
• Familiar with tools like Canva, Meta Business Suite, Later, or similar scheduling platforms
• Basic understanding of performance metrics and reporting