Full job description

Job Summary:
We are looking for an experienced and creative Senior Marketing Officer to lead and execute marketing strategies that enhance brand visibility, generate qualified leads, and support business growth. The ideal candidate should have strong experience in marketing and brand development.

Key Responsibilities:

• Develop and implement effective marketing strategies to increase brand awareness and generate leads.
• Lead the marketing team in planning and executing marketing initiatives.
• Analyze customer behavior, market trends, and business opportunities to identify growth potential.
• Prepare and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor marketing expenditures and maintain cost-effective marketing operations.
• Track, measure, and analyze marketing performance using relevant KPIs and analytics tools.
• Prepare reports on marketing activities.
• Coordinate with internal departments to ensure the successful execution of marketing campaigns and business objectives.
• Build and maintain relationships with customers, partners, and stakeholders to support business growth.

Requirements:

• Minimum 15 years of experience in marketing, preferably in a senior role.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects effectively.
• Bachelor’s degree in marketing or business administration