Full job description

• Plan, build, launch, and optimize Facebook and Instagram paid ad campaigns using Meta Ads Manager
• Build and manage custom audiences, lookalike audiences, and retargeting funnels to re-engage website visitors
• Track and report on key performance metrics weekly: ROAS, CPC, CTR, CAC, and conversion rate
• Run continuous A/B tests on ad creatives, copy, audiences, and landing pages to reduce cost-per-acquisition
• Brief or create ad visuals and copy (static images, reels, carousel ads) that speak to diet, wellness, and health-conscious audiences
• Drive qualified traffic to leanfreshkitchen.com and work with us to improve landing page conversion rates
• Grow our Instagram and Facebook presence through paid and organic activity
• Stay on top of Meta algorithm updates, new ad formats, iOS/privacy changes, and competitor strategies
• Set up and maintain Meta Pixel and Conversion API for accurate tracking

THE IDEAL CANDIDATE

You are someone who:

• Has real campaign results to show — not just tasks, but outcomes. You know your numbers.
• Genuinely cares about the health and wellness space — understanding our customers makes you a better marketer.
• Can work with full independence. We want an owner, not someone waiting to be told what to do.

WHAT WE OFFER

• Competitive salary + performance bonus tied directly to campaign results
• Full ownership of our paid social channel with a real ad budget from day one
• A fast-growing brand where your work directly impacts the business