Full job description
Sales Manager – Aurora

We are seeking an experienced Hotel Sales Manager with a strong focus on revenue generation and strategic relationship development. This position serves as the primary sales lead for the property, responsible for advancing the hotel’s business performance and ensuring continued market success.

In addition to overseeing sales efforts for the assigned property, the Sales Manager will contribute to portfolio-wide initiatives within the Business Transient segment and support the broader sales strategies and priorities of the entire group.

Key Responsibilities

Lead all sales activities for the property, with emphasis on the Business Transient market
Develop, negotiate, and manage corporate accounts, including Local Negotiated Rate (LNR) programs and other key segments
Conduct proactive prospecting, account research, and targeted outreach to drive new business opportunities
Build and maintain strong, long‑term client relationships through regular sales calls, presentations, client visits, and participation in business events
Develop and implement sales strategies designed to increase occupancy, ADR, and overall revenue
Monitor market trends, competitive activity, and travel‑industry developments to identify growth opportunities
Collaborate with sales colleagues across the group to share leads, align sales efforts, and support joint sales initiatives
Cross‑sell and appropriately refer business across the portfolio based on client needs and product alignment
Maintain accurate sales records, account documentation, activity logs, and performance reporting
Represent the hotel at industry functions, local business events, trade shows, and networking activities as required
Work closely with hotel operations and revenue management to ensure alignment of sales activities with service delivery and pricing strategies
Key Qualifications

Minimum of four years of hotel sales experience, with demonstrated strength in the Business Transient segment
Proven ability to develop new business opportunities, negotiate corporate agreements, and manage key accounts
Solid understanding of local corporate markets, travel patterns, and competitive dynamics
Strong communication, presentation, and negotiation skills
Ability to work independently while actively contributing to a multi‑property sales framework
Experience with sales systems and reporting tools
Highly organized, self‑motivated, and able to balance multiple priorities in a fast‑paced environment
Professional demeanor with a strong focus on client service and relationship management