Full job description

Job Title: Sales Development Representative (SDR) / Appointment Setter
Company: Optimum Works Inc. (Optimum Rails)
Location: Los Angeles, CA (or Remote)
Employment Type: Full-Time

Role Overview

The SDR owns the front end of the sales pipeline. This role contacts inbound leads, qualifies prospects, and books high-quality appointments for the sales team. Performance is measured by speed to lead, contact rate, qualified appointments set, and contribution to closed revenue.

Core Responsibilities

Lead Response & Qualification

• Call all new inbound leads within 5 minutes
• Qualify prospects based on project type, timeline, budget, and decision authority
• Identify homeowners vs contractors vs builders

Outbound Follow-Up

• Call and text unresponsive leads (multi-touch follow-up)
• Re-engage old leads in CRM (reactivation campaigns)
• Maintain consistent daily call volume (100 dials/day)

Appointment Setting

• Schedule qualified prospects into sales calendars
• Confirm appointments and reduce no-shows
• Ensure all required project details are captured before handoff

CRM Management

• Log all calls, notes, and outcomes in CRM
• Tag and track lead status accurately
• Maintain clean pipeline data

Daily KPIs (Non-Negotiable)

• Speed to lead: <10 minutes
• Dials: 100/day
• Conversations: 20–40/day
• Qualified appointments set: 5–10/day
• Show rate: 70%+

Required Experience

• 1–3 years in outbound calling, SDR, or inside sales
• Proven ability to handle high call volume
• Experience using CRM systems (GHL, HubSpot, Salesforce,)
• Strong phone presence and communication clarity

Ideal Candidate Traits

• High urgency and fast response time
• Comfortable with rejection and persistence
• Competitive and performance-driven
• Organized and detail-oriented
• Able to follow scripts while adapting in real time