Full job description

Role Overview

We are looking for a results-driven Social Media Executive to lead and execute content strategy across the UK and European markets. The ideal candidate will combine creative storytelling with performance-focused execution, delivering high-quality content tailored to regional consumer behavior.

Key Responsibilities

Content Creation & Execution

• Conceptualize and produce engaging short-form content (Reels, TikTok, lifestyle videos).
• Plan and execute product shoots and lifestyle campaigns aligned with brand positioning.
• Develop compelling captions and storytelling formats tailored for UK & European audiences.
• Maintain brand consistency across all social media platforms.

Market-Specific Strategy (UK & Europe)

• Adapt content strategies based on UK and EU consumer trends and seasonal calendars.
• Monitor regional competitors and implement trend-based optimisations.
• Ensure cultural and linguistic appropriateness in messaging.

Brand Management

• Manage social media accounts across multiple consumer brands (fashion, travel, lifestyle, consumer goods).
• Build community engagement and strengthen brand positioning.
• Collaborate with influencers and external creative partners where required.

Analytics & Performance Optimization

• Track and analyse key metrics including engagement rate, reach, impressions, CTR, and conversions.
• Use Meta Business Suite and analytics tools to optimize campaigns.
• Implement data-backed improvements to increase visibility and performance.