Responsibilities

• Support the day-to-day management of Aman’s social media channels, ensuring consistent, on-brand content scheduling and publishing.
• Collaborate with brand and creative teams to produce engaging content across Reels, Stories, in-feed posts, and other formats.
• Partner with our global network of social media champions to uphold brand tone, style, and best practices.
• Assist in training and supporting social media champions across regions, providing feedback and guidance.
• Manage community engagement and daily social listening to strengthen follower relationships and identify emerging trends.
• Analyse conversation trends and identify opportunities to expand Aman’s social presence, including potential growth on new platforms such as TikTok.
• Maintain channel optimisation through regular audits of bios, links, and profile information.
• Liaise with agencies, platforms, and partners to troubleshoot issues and ensure smooth platform performance.
• Support the planning and coordination of social-first photo and video shoots in collaboration with content creators and property teams.
• Help manage influencer partnerships, content creator collaborations, and compile performance reports and insights.

Requirements

• Minimum 2 years’ experience in marketing or social media, preferably within luxury, travel, or lifestyle industries.
• Exceptional written and verbal English communication and presentation skills.
• A creative storyteller with a flair for visual communication and digital innovation.
• Experience working in fast-paced, deadline-driven environments.
• Strong understanding of all major social media platforms (Instagram, Facebook, Pinterest, YouTube, X/Twitter).
• Experience using social scheduling and reporting tools.
• Familiarity with creative production processes, including managing photo or video shoots.
• A keen eye for detail, exceptional organisation, and a proactive approach.
• Demonstrated success in international or cross-cultural markets.
• Bonus: experience with PowerPoint, InDesign, or other creative software.