The CMAO will serve as the senior authority on marketing analytics, attribution, customer insights, and performance measurement—partnering closely with marketing, product, finance, and technology leaders to ensure data-driven execution and accountability.

Key Responsibilities

• Define and lead the enterprise marketing analytics and measurement strategy
• Establish KPIs, attribution models, and performance frameworks across all marketing channels
• Translate complex data into clear insights and recommendations for executive leadership
• Oversee customer segmentation, lifecycle analytics, and personalization insights
• Partner with the CMO to optimize marketing investment, ROI, and growth initiatives
• Lead advanced analytics initiatives, including predictive modeling and experimentation
• Govern marketing data quality, taxonomy, and analytics tools and platforms
• Collaborate with technology and data teams on analytics infrastructure and martech stack
• Build, mentor, and lead high-performing analytics and insights teams
• Ensure compliance with data privacy, governance, and regulatory requirements

Required Qualifications

• 12+ years of experience in marketing analytics, data science, or performance measurement
• Proven leadership experience at the executive or senior leadership level
• Deep expertise in digital marketing analytics, attribution, and marketing mix modeling
• Strong understanding of customer data platforms (CDPs), CRM, and martech ecosystems
• Demonstrated ability to influence executive decisions with data-driven insights
• Exceptional communication skills, with the ability to present to boards and executives

Preferred Qualifications

• Experience in large-scale, multi-channel or global marketing environments
• Background in data science, statistics, economics, or a related field
• Experience with AI/ML-driven marketing analytics and personalization
• Industry experience in [e.g., retail, SaaS, financial services, healthcare, media]

What We Offer

• Executive-level compensation and incentive package
• Comprehensive benefits and wellness programs
• Flexible work arrangements
• High visibility and direct impact on company growth and strategy
• Opportunity to shape the future of data-driven marketing at scale

Job Type: Full-time