Full job description

Social Media Content Executive | Hilton Dubai Palm

The Social Media Content Executive is responsible for creating, managing, and optimizing engaging digital content across the hotel’s social media platforms. This role plays a key part in strengthening brand presence, driving guest engagement, promoting hotel offerings, and supporting revenue-generating campaigns through compelling storytelling and visual content.

What will I be doing?

• Plan, create, and publish high-quality content (images, videos, reels, stories, captions) for platforms such as Instagram, Facebook, LinkedIn, and others as relevant.
• Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guest moments.
• Write engaging, on-brand captions and short-form copy aligned with the hotel’s tone of voice.
• Execute the social media content calendar in line with marketing campaigns, seasonal promotions, and brand guidelines.
• Support launches of hotel offers, events, F&B promotions, and partnerships through social media.
• Stay up to date with social media trends, formats, and platform updates relevant to hospitality.
• Community Management
• Monitor social media channels daily and respond to comments, messages, and reviews in a timely and professional manner.
• Engage with followers to build community, encourage user-generated content, and enhance brand loyalty.
• Performance Tracking & Reporting
• Track performance metrics such as reach, engagement, follower growth, and content performance.
• Prepare regular reports with insights and recommendations for improvement.
• Basic graphic design skills
• Experienced with latest AI tools for content creation and editing
• Coordinate with external agencies, influencers, or photographers when required.
• Ensure all content reflects brand standards and hotel values.

What are we looking for?

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Excellent written, spoken and read English proficiency
• Previous Marketing experience in a similar environment (hospitality, agency or airlines)
• Excellent verbal and written communications skills – confident and effective verbal and written communicator
• Strong interpersonal skills to enable communication to wide audience and manage relationships
• Strong understanding of local market
• Creative and ideas orientated
• Positive, enthusiast and team player
• Excellent organizational and planning skills