Full job description

We are looking for a creative, organized, and results-driven Social Media Manager to manage and grow our digital presence across all social platforms. The ideal candidate has a strong eye for aesthetics, understands brand storytelling, and knows how to turn content into engagement and sales.

Key ResponsibilitiesContent Planning & Creation

• Develop and execute a monthly social media content calendar aligned with brand goals
• Create engaging content including posts, stories, reels, short videos, and captions
• Maintain consistent brand tone, visual identity, and storytelling
• Coordinate photoshoots, product shots, and behind-the-scenes content

Platform Management

• Manage daily posting and scheduling across Instagram & TikTok
• Monitor comments, DMs, mentions, and respond in a timely and professional manner
• Engage with followers and build an active online community

Brand Growth & Engagement

• Grow followers organically through trends, collaborations, and community engagement
• Identify and execute influencer and brand collaborations
• Stay up to date with social media trends, sounds, formats, and platform updates

Analytics & Reporting

• Track performance metrics (reach, engagement, followers, conversions)
• Prepare weekly/monthly performance reports with insights and recommendations
• Optimize content strategy based on analytics and audience behavior

Campaigns & Promotions

• Plan and execute product launches, promotions, pop-ups, and events
• Support marketing campaigns and seasonal initiatives
• Coordinate giveaways, contests, and limited-time offers

Coordination & Communication

• Work closely with the marketing, operations, and design teams
• Ensure content aligns with in-store activities and brand messaging
• Manage basic ad boosting or coordinate with paid media specialists if required

Requirements & Skills

• Proven experience as a Social Media Manager or similar role
• Strong understanding of Instagram, TikTok
• Experience with content scheduling and analytics tools
• Organized, proactive, and able to meet deadlines

Preferred (Nice to Have)

• Experience in F&B, café, lifestyle, or retail brands
• Basic video skills (Reels/TikTok)
• Influencer outreach and collaboration experience

Job Type: Full-time