Job Description

Key Responsibilities

• Identify and reach out to suitable influencers across platforms (Instagram, TikTok, Snapchat, YouTube, etc.).
• Support influencer onboarding and maintain ongoing communication.
• Prepare influencer briefs, track deliverables, and review content for brand alignment.
• Monitor influencer performance metrics and compile campaign reports.
• Stay updated on social media trends, audience preferences, and competitor activities.
• Support day-to-day operations of the affiliate program, including partner communication and onboarding.
• Track affiliate performance and prepare monthly reports.
• Assist in processing commissions and coordinating with finance for payouts.
• Maintain up-to-date partner records and contribute ideas to expand the affiliate network.
• Plan, schedule, and support execution of SMS marketing campaigns.
• Assist in message drafting while ensuring compliance and brand consistency.
• Monitor performance metrics to improve engagement and conversions.
• Collect and analyze data from analytics tools, influencer dashboards, and CRM systems.
• Assist in creating monthly performance and trend reports.
• Collaborate with marketing, creative, and retail teams to align influencer and SMS content with brand campaigns.
• Coordinate with design teams to ensure visuals meet brand and platform standards.
• Support communication with customer service to address social media inquiries or feedback.
• Help nurture relationships with influencers, customers, and brand advocates.
• Assist in organizing influencer collaborations, events, and giveaways.
• Contribute to efforts that build a positive and engaged online community.

Communication & Coordination

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field.

Experience

• 3–4 years of experience in influencer, affiliate, or digital marketing roles.

Technical Skills

• Familiarity with social media platforms.
• Experience with marketing tools and analytics dashboards.
• Understanding of CRM systems and customer engagement tools.
• Basic knowledge of influencer and affiliate marketing workflows.