About the Role:

The Sales Analyst will be responsible for collecting, analyzing, and interpreting sales data to provide insights that support strategic decision-making. The role involves tracking key performance indicators (KPIs), identifying sales trends, and helping improve overall sales performance and forecasting accuracy.

Key Responsibilities:

• Ensure the accuracy, integrity, and consistency of all sales data and reports.
• Deliver monthly and quarterly sales performance dashboards to management.
• Support the development of sales forecasts, budgets, and target-setting processes.
• Partner with the sales team to evaluate promotions, pricing strategies, and channel performance.
• Provide ad hoc analyses and insights to support decision-making at all organizational levels.
• Maintain strong alignment with Finance and Marketing to ensure consistency in data and reporting.
• Collect, consolidate, and analyze sales data from multiple sources (CRM, ERP, market data, etc.).
• Track and report on key sales KPIs such as volume, revenue, margins, and profitability by product, channel, and region.
• Identify trends, opportunities, and gaps in sales performance to support corrective actions.
• Prepare management presentations and sales performance reports.

Required skills & Qualifications:

• Advanced Microsoft Excel Skills – Proficient in pivot tables, Power Query, macros, complex formulas, and data modeling.
• Power BI / Data Visualization Tools – Experienced in designing, maintaining, and automating interactive dashboards.
• CRM and ERP Systems – Working knowledge of platforms such as Salesforce, SAP, Oracle, or comparable systems.
• Data Management & Accuracy – Strong understanding of data integrity, cleansing, and validation best practices.
• Analytical & Statistical Tools – Familiarity with data analysis and statistical tools is an advantage.
• Presentation & Reporting – Ability to effectively communicate insights using PowerPoint and data storytelling techniques.
• Experience – 2–4 years of relevant experience in sales analysis, business analytics, or commercial planning.
• Core Skills – Strong analytical thinking, problem-solving ability, and high attention to detail.
• Communication – Excellent written and verbal communication skills.
• Collaboration – Proven ability to work collaboratively across teams and departments.

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