Key Account Manager

Full job description

Job Summary

Management of sales activities within UAE for Modern Trade. This includes direct supervision of Area Development Managers & Area Development Supervisors, achievement of sales targets, management of customers within the area assigned, development of business, management of territory and category profitability.

Roles & Responsibilities

  • Achieve Monthly sales & yearly targets as per AOP
  • Quarterly business reviews with key assigned customers
  • Track and manage spending per customer
  • Complete ownership of the Business Development Agreements (BDA’s); negotiation to implementation.
  • Strategic inputs for Brand wise / Category wise / Outlet wise target plan.
  • Responsible for team performance and developing own team.
  • Present periodic business reviews by analyzing sales data, and performance against annual plans.
  • Responsible for updating TMI contract module & TDA process on time for all contractual customers.
  • Timely EPOS analysis and action plan
  • Direct and daily supervision of the team activities
  • Align with various category stakeholder on initiatives and achievements
  • Maintain and improve share of shelf by improving distribution coverage as stipulated in the annual objectives
  • Relationship Management – Internal and External
  • Conduct regular market visits and route rides with the team
  • Develop strategies and objectives for the assigned territory for the Annual Operating Plan.
  • Conduct weekly review meetings with the team to work over agendas and actionable plans
  • Report and monitor competition activities
  • Proactively Planning all the Promotions for better execution
  • Planning and Forecast for IFFCO brand by SKU wise
  • Product Execution, Product Listing & Availability
  • Tracking GRV’s within stipulated budget spend & Using trade budget effectively.
  • Ensure all rental displays are followed and adhered by the customers and merchandisers.
  • Ensure store level merchandising as per the planogram defined by category.
  • Ensuring replenishment of products and FIFO management in a timely manner.
  • Responsible for the collection of receivables from the market and ensure smooth sales transactions
  • To ensure reduction in damages / expiries and sales returns from the market within the set targets.

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